Thursday, December 9, 2010
Wednesday, November 17, 2010
It's not hard to notice that our society is getting to the point where everyone has a cellular phone. I picked Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum because I believe mobile marketing will become the primary form of marketing.
The author discusses the following topics:
- Getting started with mobile marketing
- Targeting and tracking the fast-changing mobile demographic
- Leveraging mobile advertising, promotion, and location-based marketing
- Performing search engine optimization for moile sites and applications
- Building effective mobile mobile affliliate marketing programs
- Integrating online and offline mobile marketing
- Avoiding mobile marketing spam, viruses, and privacy violation
- Previewing the future of mobile marketing.
- Understanding the international mobile marketing landscape
I would recommend this book to anyone who wants to learn about mobile marketing.This was a very easy read with very useful information on mobile marketing. Based on the book's case studies it looks like only well established companies are engaging in mobile marekting. Since mobile markketing is an emerging field, I would use this book as one before starting a mobile marketing campaign.
Below is a link to a blog that pertains to many of the topics discussed in the book.
I would totally recommend this book as it ties in true stories from industry leaders and fortune 500 Companies, as they share their failure and success in emarketing. It is an excellent and easy read for anyone from small business to marketing majors to corporate executives. The highlight of the book elaborates 10 specific ways to leverage search marketing beyond search marketing, they are as follows:
• (Re)define your audience
• Competitive Intelligence
• Refine your unique selling proposition
• Adjust your product line and features
• Decide what markets to support
• (Re)develop your website
• Tweak your advertising creative
• Inform your online display media buys
• Measure performance of offline ads
• Predict elections
Thursday, November 11, 2010
Wednesday, November 10, 2010
Bill Tancer is the leading explorer into the knowledge of the process of internet users on the web. Tancer is the leader in online research of search engines so he sheds so very important light on the motives of users of search engines. Bill Tancer has an extensive background work with search engines. Currently Tancer is the general manager of global research at Hitwise. He conducts many conferences around the world commanding respect as one of the leaders in market research of search engines. He is able to seen trends around the world by analyzing search results before the trends make it big. Tancer is one of the foremost leaders in internet market research and is often quoted around the world for predicting trends based off of search engine results.
Anyone can really take interest in this book because it is amazing how search engines analysis can predict markets and new customers. Although there is a quality about the book that might turn it off to average readers. It is very informative and therefore if you do not have a background regarding search engine market research it might be hard to follow for some readers. It is very information oriented and takes a lot to continuously follow all the information Tancer is providing. So the primary audience of the book is for those interested in market research conducted through internet search engines. It will be very interesting for internet companies to read this book to find out if their customers are actually who they think they are. The primary value delivered from the book is that we never can actually know who is viewing your website but using Tancer’s approach companies can gain insight on the people viewing their website and maybe find more ways to market to their customer base.
Monday, November 8, 2010
Utilizing the new and emerging tools of the internet are crucial to survival in this new age of marketing and customer relations. As such, Chris Brogan in his book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust describes how to go about building authority and trustworthiness on the web. Broken down into 6 basic principles/characteristics that comprise of a "trust agent" overall the book describes how to create social networks based around yourself and how to ultimately utilize these networks for personal advantage.
Overall this book was a fun, fast and easy way to read about the basic underlying principles of online reputation management and customer relations. It is a delicate art onto itself to be able to professionally carry one's self in the business world and this same concept is applied to presenting oneself on the internet. As the question of authority comes to all of those who try to self-promote themselves; being a stand out and genuine person is hardly an easy task to accomplish. Thus by self consciously monitoring one's use of language, engagement of others and self-promotion the power of maneuvering social network leverage can be of unparalleled power.
I recommend this book as a read for those who want to learn the very basics of how to conduct one's self online as well as how to maneuver and create social network leverage. Trust Agent's is a fun read by a great author.
Here is my Youtube Video Review:
Thursday, November 4, 2010
Book: Viral Loop
Author: Adam L. Penenberg
Recommended: Ohhhh Yeah.
This book by Adam L. Penenberg was the most inspiring read I've had in a while. The book catches your attention automatically with it's black/white cover and large yellow letters. But the design of the cover was not what sold me on the the read.
Deciding on what book to read for the book review project was somewhat challenging. I maybe read a handful of books throughout the year, 4 of them were my collegiate textbooks. What inspired me on this track of Viral Marketing is a lecture Professor Gruen gave during the first half of the semester. It wasn't until that lecture that I realized how today's interconnected world (through the internet) is revolutionizing the whole business platform. I figured, "I better knowledge my self before the world leaves me behind."
Long behold, the book Viral Loop popped up in my search results. And what a find! From cover to cover Adam trickles interrelated and organized information into my brain. From case studies to his personal thoughts, Adam begins by addressing how companies and products grow by creating "Viral Loops"
I wont' give too much of the book away, but throughout the chapters you will find: how Hotmail, Facebook, Tupperware, ebay, PayPal, and roughly 5-10 other products, services, and companies have expanded by virtually spending minimal financial amounts on advertising.
More to come!
Meanwhile, please enjoy my Xtranormal YouTube video I created.
Social media is a tool that can be used by anyone for the betterment of the world and with the ideas and concepts in this book the world is actually the limit. Read this book if you wish to change the world to make it a better place.
By Jamie McIntyre
Reviewed by Lisa Peterson
This book is a great foundation for anyone who is interesting in learning more about starting their own internet business or generating online income. The book emphasizes that “Google is your friend” and using Google correctly to assist in the process of creating internet income can have a huge positive impact on a business. Anyone can create online income to displace current revenues or to add to them!
The book is broken into twelve chapters which allows for easy reading. The first chapters help to lay a solid foundation no matter what a person’s familiarity with the internet or Google is. Some of the information is very basic, but because the book is sectioned out well, one could skim through in order to gather the information they need. Some of the chapters include: The Rise and Success of Google, Internet Wealth Creators, Web 2.0 the Next Generation, Search Engine Optimization (SEO), Online Advertising, Blogs and Mash-ups, Tips from Successful Internet Entrepreneurs, and Google Traffic Tips. Each chapter is loaded with useful information and examples to help the reader see the theories being described and discussed.
One of the key lessons that McIntyre stresses in his book is to model other internet millionaires. There is no need to reinvent the wheel! Though everyone may be doing something slightly different, there is a formula that can help make it all work, and one does not need to start from scratch. He specifically mentions throughout the book being able to find a business mentor. While all of the work described in the book can be accomplished by a single person it is extremely useful to be able to have someone who has worked through problems, issues and successes before in order to move quickly, generate revenues, and create success.
I would recommend this book to anyone who has an interest in learning about online business. It gives foundational and useful information, provides interesting stories and backgrounds, and is kept simple and readable for anyone to access the information!
Here is a video to add fuel to your fire in reading this book: http://www.youtube.com/watch?v=lcREdkLwwWc
The book is divided into two sections—the first section (chapters 1-12) covers the strategies and principles related to social media marketing such as building relationships, the psychology of social media, how to communicate, and more. The second part (chapters 13-22) addresses the actual applications and websites like blogging, Facebook, Linked In, You Tube, and Twitter.
Besides offering many tips and tactics, the book also describes the biggest mistakes businesses make with social media and how to fix them, in depth case studies, actionable plans for all areas including social networks, blogs, web TV, and mobile marketing, along with valuable tools and resources that anyone can use to get involved in social media marketing. This book was mainly written to teach people and entrepreneurs how to effectively put together successful social media campaigns in order to greatly expand their reach and grow their business.
I would definitely recommend this book to anyone interested in social media, or looking to stay on top and improve their business. This book was extremely organized and seems to be a perfect reference book. You can easily find the content you are looking for and the chapters contain very relevant and concise information about all of the aspects of social media. As I was reading, there are certain chapters and authors that stand out (I found Chapter 6 about personality and standing out on the internet very interesting, and chapter 15 about Twitter was very fascinating as well.) I liked how this book also gave me an idea on other authors that might interest me or other social media books that might be appealing because there are so many social media books out there. This is definitely a good book, and I strongly recommend it.
To see my recommendation on youtube please click the following link
Wednesday, November 3, 2010
David Seaman is highly qualified to write this book. He is a respected PR consultant, full-time blogger, writer, and media personality. He is also the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts.
BUT if you don't have time to read this book don't worry! I summarized his suggestions into 7 simple steps. Check it out!!! http://www.youtube.com/watch?v=_oWmeFFN4a4
Tuesday, November 2, 2010
I selected the book Twitter Power 2.0 How to Dominate Your Market One Tweet at a Time by Joel Comm. I have already been a user of Twitter for over a year now, but I picked this book in hopes it could teach me something new about Twitter. This book is about how to create a Twitter account, it takes you through every single step of how to get it up and running, and then how to maintain it, socialize through it, reach your target market through it and possibly make money off of it. It was written to teach people with a market to reach how to do that through Twitter. It is written in a tone to people that aren’t familiar with Twitter but want to start utilizing the social media aspect for their business or to just get their name out there within certain industries they are a part of.
There are many valuable points to this book. I think the most valuable lesson from this book is how to create your “following” on Twitter and connect with people with the same interests as you. I think when you first create a Twitter and you have no idea what you are doing, it can be overwhelming. However, because of this book, I’m sure it has helped many people with an actual purpose to be on Twitter find the people they needed to and start socializing with them and creating valuable relationships.
This is a great book and strong in many areas of starting the social media process on Twitter. Anyone looking for a book for marketing on Twitter should definitely read it; there is something for everyone in here, from the beginner to the advanced user. This book included many great tips on how to grow your name, brand, image, and ultimately products on twitter. By following the tips Joel Comm laid out and then the 30 day action plan for getting started, you will surely see better results than just starting blindly by yourself with no help or background knowledge of Twitter.
Thanks for reading and checkout my youtube video! http://www.youtube.com/watch?v=b0FA_Dx2Qqg
Kabani has an impressive background that allows for her to share her knowledge to the public and to help those who want to use social media as a tool for improving their business. She is president of the Marketing Zen Group, a full service online marketing firm, host of Shama.tv, her own video blog where she provides online marketing advice and interviews. She is also a very well known speaker in the social media circuit. She was named one of BusinessWeeks's 25 under 25 entrpreneurs of 2009.
Overall I would reccomend this book for those who are willing to learn how to use the different media forums to improve the quality of thier business. However, Kabani clearly states that those who are looking to become overnight millionaires will not get much from this book. This book's purpose is to educate the basics of Twitter, Linkdin, and Facebook. In addtion to shed light on the importance of e-marking in todays ever growing technoligical society.
Over the last few months I have been reading ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett. Throughout the book, the authors stress becoming successful at blogging doesn’t happen overnight, it takes time and an abundance of hard work is put into it. Rowse stated that “There are no magic wands, hidden tricks, or secret handshakes that can bring you immediate success in the blogging world, but with time, energy and determination you can get there” (ProBlogger p.6). Rowse and Garrett divided the book in chapters and limited the technical jargon, allowing it to be an easy and enjoyable read, while focusing on useful tips and techniques that help you become successful at blogging. Subjects throughout the book are:
1. Blogging For Money
2. Niche Blogging
3. Setting Up Your Blog
4. Blog Writing
5. Blog Income and Strategies
6. Buying and Selling Blogs
7. Blog Networks
8. Blog Promotion and Marketing
9. Secrets of Successful Blogs
10. Creating Something Worth While
Overall, I enjoyed reading ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and felt it was very informative to those who are new to blogging. It’s defiantly a book that could be referenced to, as one begins to blog. No matter you expertise in blogging, this book has something for everyone and most importantly it tells you the secrets to making money by blogging.
Make sure to visit:http://www.youtube.com/watch?v=yUvLeFFs0Dk
Monday, November 1, 2010
Social Media 101 is a collection of several blog posts that originally
appeared on the author's blog (http://www.chrisbrogan.com/). Chris Brogan presents tactics and tips that business owners, marketing directors or managers can utilize to increase the presence of their company online. He explains the importance of building online business relationships through social networks such as Facebook, Twitter, LinkedIn and others. He also discusses a number of other social media platforms businesses can use such as blogs, podcasts, video and many others.
Strongest aspects of this book include:
*The many different free web resources and tools listed throughout the book including; audacity to create audio files for podcasts, windows movie maker to edit video, YouTube to host video, and Flickr for photo sharing among others
*The organized lists throughout the book including; 50 Blog Topics for Marketers, 10 Ways to Make Your Next Conference Better, 50 Ways Marketers Can Use Social Media to Improve Their Marketing and 50 Steps to Establishing a Consistent Social Media Practice
*Throughout the book the author references his blog where he has sections set up for different topics and invites readers to leave comments, suggestions and/or dispute his opinions. This is a great way to tie in a real life example of how to use social media
Weakest aspects of this book include:
*Lacks depth in regards to how businesses can benefit from using many of the types of social media he names
*The author's main focus seems to be on blogging and twitter
*There is a lot of repetition of the same information throughout the book
I would mainly recommend this book to anyone who is thinking about the possibility of starting their own blog and wants to get perspective on the subjective from someone who does it because this book would be a great resource to learn how to approach writing a blog and how to get it in front of people. Since the book also offers information about other social media, it would also be useful for someone who wants to learn a little about this in addition to blogging.
The book is divided in several sections. At first the author explains how the brain works and how people tend to make decisions. The following sections explain a different aspect of people's interests and she applies them to web design. The sections include topics of feeling indebted and encouraging people to feel like they need to return the favor, using stories and pictures in advertisement and building customer commitment.
I would recommend this book to anyone that is interested in getting information about web design from a different perspective.
The link to the you tube video is: http://www.youtube.com/watch?v=1omLQNNvkaA
Thursday, October 28, 2010
This book was a great read. The authors include Charlene Li, who was the main analyst at Forrest Research, and Jeff Burnoff, who also worked for Forrest Research. I choose this book because the authors seemed to have the knowledge to write such an item, and it had a ton of great information. Groundswell is where people get things they need from other consumers through social technology, instead of directly from the company. The book describes how companies can work with the groundswell, use it to their advantage, and be a success.
The book touched on so many aspects of social media, blogs, network sites, communities, and others. The main thing that set this book apart from the competition was the real story examples in the chapters. Here are two that stood out to me below:
- Dell Forum- Dell had scanned sites and seen that consumers had bad opinions of Dell laptops, and Dell finally took initiative and joined the forum. Dell was responsive and turned consumers more loyal again, by fixing the problems consumers were having with their computers and being honest. Honesty is a huge part of connecting with customers, always stay open and honest.
- Lego- Lego discovered consumers talking amongst themselves in a community online, they were known as AFOL's, Adult Fans of Lego's!! Lego choose some people from the site to become Ambassadors and chat up new Lego products to their own social networks, causing buzz for the company.
Groundswell was a great book for anyone, but especially businesses who need help with social media, and those you might be lost in how to connect with the groundswell, or consumers connecting with other consumers.YouTube video
The examples I thought were interesting include the following:
• Comcast. They have been known for bad customer service. A customer had no service for thirty six hours straight and could not get the problem resolved after making so many efforts. He decided to make a Tweet about Comcast’s customer service being horrible. To his surprise, a customer representative contacted him immediately and the issue was resolved the next day. Comcast has incorporated micro blogging into their business and manage all blogs that have Comcast in it. They have hired a person to only watch blogs with their name Tweeted on Twitter and to fix all problems or negative comments written by others.
• Social media saves time. The example the book talks about is being able to go onto websites to plan a full trip – from rental car, plane tickets, hotel, etc. Being able to plan a trip through sites like: Travelzoo, TripAdvisor, GoAhead, Orbitz, or Travelocity has decreased the need for travel agencies. People can go on whenever and research – it is build around convenience and this is why the social media has “taken off”. Convenience!
I recommend anyone to read this book see how Qualman illustrates the importance of social media.
Thanks for reading!
Watch the video at:
The book is intended for individuals who want traffic directed to their site and want to learn how to accomplish it. It’s for the do it yourselfer who is willing to take the time to understand the process. I believe anyone can master this art with a little dedication and research. Every business and website can benefit from the traffic Google has to offer and anyone can learn the system.