Thursday, November 4, 2010
Viral Loop: "from facebook to twitter, how today's smartest businesses grow themselves"
Book: Viral Loop
Author: Adam L. Penenberg
Recommended: Ohhhh Yeah.
This book by Adam L. Penenberg was the most inspiring read I've had in a while. The book catches your attention automatically with it's black/white cover and large yellow letters. But the design of the cover was not what sold me on the the read.
Deciding on what book to read for the book review project was somewhat challenging. I maybe read a handful of books throughout the year, 4 of them were my collegiate textbooks. What inspired me on this track of Viral Marketing is a lecture Professor Gruen gave during the first half of the semester. It wasn't until that lecture that I realized how today's interconnected world (through the internet) is revolutionizing the whole business platform. I figured, "I better knowledge my self before the world leaves me behind."
Long behold, the book Viral Loop popped up in my search results. And what a find! From cover to cover Adam trickles interrelated and organized information into my brain. From case studies to his personal thoughts, Adam begins by addressing how companies and products grow by creating "Viral Loops"
I wont' give too much of the book away, but throughout the chapters you will find: how Hotmail, Facebook, Tupperware, ebay, PayPal, and roughly 5-10 other products, services, and companies have expanded by virtually spending minimal financial amounts on advertising.
More to come!
Meanwhile, please enjoy my Xtranormal YouTube video I created.
Posted by Mattfryc at 2:21 PM