Thursday, December 9, 2010
Wednesday, November 17, 2010
It's not hard to notice that our society is getting to the point where everyone has a cellular phone. I picked Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum because I believe mobile marketing will become the primary form of marketing.
The author discusses the following topics:
- Getting started with mobile marketing
- Targeting and tracking the fast-changing mobile demographic
- Leveraging mobile advertising, promotion, and location-based marketing
- Performing search engine optimization for moile sites and applications
- Building effective mobile mobile affliliate marketing programs
- Integrating online and offline mobile marketing
- Avoiding mobile marketing spam, viruses, and privacy violation
- Previewing the future of mobile marketing.
- Understanding the international mobile marketing landscape
I would recommend this book to anyone who wants to learn about mobile marketing.This was a very easy read with very useful information on mobile marketing. Based on the book's case studies it looks like only well established companies are engaging in mobile marekting. Since mobile markketing is an emerging field, I would use this book as one before starting a mobile marketing campaign.
Below is a link to a blog that pertains to many of the topics discussed in the book.
I would totally recommend this book as it ties in true stories from industry leaders and fortune 500 Companies, as they share their failure and success in emarketing. It is an excellent and easy read for anyone from small business to marketing majors to corporate executives. The highlight of the book elaborates 10 specific ways to leverage search marketing beyond search marketing, they are as follows:
• (Re)define your audience
• Competitive Intelligence
• Refine your unique selling proposition
• Adjust your product line and features
• Decide what markets to support
• (Re)develop your website
• Tweak your advertising creative
• Inform your online display media buys
• Measure performance of offline ads
• Predict elections
Thursday, November 11, 2010
Wednesday, November 10, 2010
Bill Tancer is the leading explorer into the knowledge of the process of internet users on the web. Tancer is the leader in online research of search engines so he sheds so very important light on the motives of users of search engines. Bill Tancer has an extensive background work with search engines. Currently Tancer is the general manager of global research at Hitwise. He conducts many conferences around the world commanding respect as one of the leaders in market research of search engines. He is able to seen trends around the world by analyzing search results before the trends make it big. Tancer is one of the foremost leaders in internet market research and is often quoted around the world for predicting trends based off of search engine results.
Anyone can really take interest in this book because it is amazing how search engines analysis can predict markets and new customers. Although there is a quality about the book that might turn it off to average readers. It is very informative and therefore if you do not have a background regarding search engine market research it might be hard to follow for some readers. It is very information oriented and takes a lot to continuously follow all the information Tancer is providing. So the primary audience of the book is for those interested in market research conducted through internet search engines. It will be very interesting for internet companies to read this book to find out if their customers are actually who they think they are. The primary value delivered from the book is that we never can actually know who is viewing your website but using Tancer’s approach companies can gain insight on the people viewing their website and maybe find more ways to market to their customer base.
Monday, November 8, 2010
Utilizing the new and emerging tools of the internet are crucial to survival in this new age of marketing and customer relations. As such, Chris Brogan in his book Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust describes how to go about building authority and trustworthiness on the web. Broken down into 6 basic principles/characteristics that comprise of a "trust agent" overall the book describes how to create social networks based around yourself and how to ultimately utilize these networks for personal advantage.
Overall this book was a fun, fast and easy way to read about the basic underlying principles of online reputation management and customer relations. It is a delicate art onto itself to be able to professionally carry one's self in the business world and this same concept is applied to presenting oneself on the internet. As the question of authority comes to all of those who try to self-promote themselves; being a stand out and genuine person is hardly an easy task to accomplish. Thus by self consciously monitoring one's use of language, engagement of others and self-promotion the power of maneuvering social network leverage can be of unparalleled power.
I recommend this book as a read for those who want to learn the very basics of how to conduct one's self online as well as how to maneuver and create social network leverage. Trust Agent's is a fun read by a great author.
Here is my Youtube Video Review: