Thursday, October 28, 2010


Socialnomics written by Erik Qualman was one of the best books I have ever read. This book gave endless examples of how social media has change the world. This book is written to create awareness of the power of social media – more or less there is a need for social media. There are examples from small business owners to large corporations to athletes that touch on different ways social media
The examples I thought were interesting include the following:

• Comcast. They have been known for bad customer service. A customer had no service for thirty six hours straight and could not get the problem resolved after making so many efforts. He decided to make a Tweet about Comcast’s customer service being horrible. To his surprise, a customer representative contacted him immediately and the issue was resolved the next day. Comcast has incorporated micro blogging into their business and manage all blogs that have Comcast in it. They have hired a person to only watch blogs with their name Tweeted on Twitter and to fix all problems or negative comments written by others.
• Social media saves time. The example the book talks about is being able to go onto websites to plan a full trip – from rental car, plane tickets, hotel, etc. Being able to plan a trip through sites like: Travelzoo, TripAdvisor, GoAhead, Orbitz, or Travelocity has decreased the need for travel agencies. People can go on whenever and research – it is build around convenience and this is why the social media has “taken off”. Convenience!

I recommend anyone to read this book see how Qualman illustrates the importance of social media.

Thanks for reading!

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  1. Your book review was very interesting. I would definitely read it sometime, I would like to read more of the examples and learn more about the effect that social media can have in businesses.

  2. Thank you - it was a great book. I hope you end up reading it, because the examples made the book so interesting.