YouTube intro: http://www.youtube.com/watch?v=PxtvnLbWSq8Social Media 101 is a collection of several blog posts that originally
appeared on the author's blog (http://www.chrisbrogan.com/). Chris Brogan presents tactics and tips that business owners, marketing directors or managers can utilize to increase the presence of their company online. He explains the importance of building online business relationships through social networks such as Facebook, Twitter, LinkedIn and others. He also discusses a number of other social media platforms businesses can use such as blogs, podcasts, video and many others.
Strongest aspects of this book include:
*The many different free web resources and tools listed throughout the book including; audacity to create audio files for podcasts, windows movie maker to edit video, YouTube to host video, and Flickr for photo sharing among others
*The organized lists throughout the book including; 50 Blog Topics for Marketers, 10 Ways to Make Your Next Conference Better, 50 Ways Marketers Can Use Social Media to Improve Their Marketing and 50 Steps to Establishing a Consistent Social Media Practice
*Throughout the book the author references his blog where he has sections set up for different topics and invites readers to leave comments, suggestions and/or dispute his opinions. This is a great way to tie in a real life example of how to use social media
Weakest aspects of this book include:
*Lacks depth in regards to how businesses can benefit from using many of the types of social media he names
*The author's main focus seems to be on blogging and twitter
*There is a lot of repetition of the same information throughout the book
I would mainly recommend this book to anyone who is thinking about the possibility of starting their own blog and wants to get perspective on the subjective from someone who does it because this book would be a great resource to learn how to approach writing a blog and how to get it in front of people. Since the book also offers information about other social media, it would also be useful for someone who wants to learn a little about this in addition to blogging.
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