Building a TypePad Blog People Want to Read is about the blog hosting site, TypePad, how to use TypePad, and advice and suggestions on how to make your blog a success. The book is essentially a how-to guide on how to use the TypePad site and all the features in it (as of publication). McNulty walks the reader through the website on paper, detail by detail, allowing for a deep grasp of the concepts and features of the TypePad website. The bulk of the book discusses topics such as: creating a blog, settings, using TypePad's interface, and managing comments, posts, and trackbacks. McNulty wrote this book with the intention of teaching readers how to create a TypePad Blog that others will actually want to read. Ultimately, he missed the mark. Based on the title one would expect that the book would be about more than just creating a blog, but making it interesting enough to make people want to read it. This is why I chose the book because I wanted both things out of it. Yes the book is excellent as far as teaching you how to make a blog on TypePad, and if that's all you're looking for than you should definitely dig in and read this book. But if you were also hoping for that second part of the title, making a blog people want to read, then you should look somewhere else.