Guerilla Marketing on the Internet by Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough is a fast and worthy read. This book offers an easy to follow guide on how to become a sucessful guerilla marketer with reliable information from the pros. Levinson is known as the father of guerilla marketing; Meyerson is a jack of all trades with accolades including author, speaker, coach, consultant, and a psychologist; and finally Scarborough offers personal experience with over 25 years in the business. This book takes the basic rules of guerilla marketing and stays modern by incorporating technology and how innovation has changed the marketing world. It is especially a great read for business students, because it offers a review of all the marketing concepts we learn and reinforces them with examples, lists, and success stories.
As an insight into the book's offering, the following are guerilla marketing principles at a glance:
- Guerilla investment: Time, energy, imagination, and knowledge
- Guerilla intentionality: Marketing includes every contact with the public
- Guerilla commitment: Building successful businesses one step at at ime
- Guerilla partnerships: Working together to make things happen
- Guerilla psychology: Tapping into their target audiences' mind
Once supplied with the knowledge in this book and a person's own creativity, I believe this book could change businesses and business owner's lives. I would recommend this book to fellow business students, current and potental business owners, and anyone wanting to change their life with the Internet. The authors call the Internet the most powerful guerilla marketing tool ever created, and it is something worth learning. It allows users to gain maximum results and profits with minimum money.
To view a portion of my book review presentation, click on the following link:
http://www.youtube.com/watch?v=4hPebXysEpY
--Michelle Bryant--
Good post Michelle!! I know you spoke in class today, but what was one success story in the book that you thought was really good and a great example of guerilla marketing??
ReplyDeleteSarah Radke
Thanks for commenting on my post! My favorite example is a YouTube video, created as part of an awareness campaign for bicyclists. Here is the link to the video: http://www.youtube.com/watch?v=Ahg6qcgoay4 It's simple, yet very effective, which is exactly what guerilla marketing is supposed to do.
ReplyDeleteI've always wondered exactly what Guerilla Marketing was. I'll have to read this book! Thanks for sharing your thoughts on it-great job on your presentation!...I'll have to get to some reading!
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