Six Pixels of Separation by Mitch Joel is about how everyone is connected in some form or another on the web. We are no longer connected by 6 degrees of Separation, we are all now a click or pixel away from everyone and everything because everyone is connected. Being connected and how to connect your business to everyone is the underlying theme in this book. Joel continuously refers back to this concept, reminding us that this is the way of business today. He uses personal anecdotes and other's stories to enhance the reader's understanding of his concepts. The majority of the book describes useful tools for developing a business or brand online.
I thought it was an interesting book and touched on all the basic concepts and aspects of today's increasing e-commerce world. It was a book, though, that a current business owner or entrepreneur who is unfamiliar with all the forms of technology and social media, would gain much from than someone who has grown up using and learning about these tools. I would definitely recommend this book to someone who is looking to start their own business because it gives a lot of tips and tricks for the entrepreneur and even goes into how business plans are changing and what you can do to successfully get your name and brand out there.