Sunday, October 24, 2010

The Facebook Era

Clara Shih wrote, The Facebook Era, to help understand the booming area of social networking and how it can be used to market your business, build professional relationships and target customers with even more accuracy than ever before.

Shih digs deep into the more common social networks such as Facebook and Twitter, but she also dives into information about many other networks that are not as well know, giving readers a chance to experience some other networking sites out there that may be beneficial to them now, or give them ideas on how to plan their social media campaign.

I would highly recommend this book for any college student currently pursuing a business degree. Social network marketing seems to be growing more and more every day and this book provides excellent information on how to learn the ropes from an experience professional, which will in turn give you the tools you need to make yourself a valuable asset in today's workforce.

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-Bryan Asher

1 comment:

  1. I agree with you that social media and network is growing. This sounds like an interesting and helpful read. Social media is more than just socializing these days. I think it's important as business students that we know how to use social media like Facebook as an effective tool. I look forward to hearing your presentation. --Michelle Bryant--