This book was an easy read and had fantastic content. The information inside this book is relevant to anyone studying marketing or any other business related topic. The authors are fun-loving and have a great writing style that keeps you from getting bored while reading. The focus of the book is to analyze why some ideas are 'sticky' and others are not. The authors discuss 6 main topics: - Simplicity
- Uncertainty
- Concreteness
- Credibility
- Emotions
- Stories
"SUCCESs"
I would highly recommend this book to anyone interested in marketing. As business students, it would be wise to add the content of this book in to your knowledge base in order to give yourself an advantage as you journey through the business world.
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