Power Friending: Demystifying Social Media to Grow Your Business

The book, Power Friending, Demystifying Social Media to Grow your Business, when sitting on a shelf stands out among other books. The cover contains the author, Amber Mac, dressed in a business jacket with a ton of people standing behind her with computers. This right off the bat gets your attention and made me pick the book up. I had no idea what I was looking for when I arrived at Barnes and Noble, but as soon as I picked this book up and read the back cover with all the reviews, I knew it would be the book I was going to read.

Power Friending is about how to use social media to make your business successful in the online world. Amber Mac did an excellent job explaining in detail how to grow your business using social media. This subject is fairly new to most people. She did an outstanding job of explaining a very complicated topic is simple words. She covers every aspect of social media and how to use it. Amber goes into detail about how to use blogs, wikis, social networks, podcasts and more. She gives you the top five tools you need in the online world. These are a digital camera, a web camera, a USB headset, a Blackberry or an iPhone, and flip video phone.  She then gives you a step by step process to follow. She gives the rules you need, the strategy and execution as well as success stories and failures so you can learn from them. I recommend this book to everyone in the business world. Social media is becoming a huge part in marketing and is an excellent tool that everyone should utilize. Amber Mac did an excellent job of telling you exactly how to become successful.

Check out my youtube video on this book:

 http://www.youtube.com/watch?v=J7mTUWUxTmg 

Welcome to the 2010 book review blog

This blog features book reviews of titles selected by undergraduate e-commerce students from University of Colorado at Colorado Springs as part of a course requirement. Most of the activity will take place in October 2010, and will continue into November.
The criteria for selection include:
- relevance to the course,
- of great personal interest to the student,
- a book that the student has not previously read, and
- a copyright date of 2008 or later (earlier copyright requires instructor approval)
Beyond these few rules, the only other criterion is that only one student can select a particular book, so once one students selects a book, the 41 other students have to find another title--you snooze, you lose!
Each student serves as a contributor to the blog, so there will be 42 contributors. If you read this blog and are not a student in the class, feel free to make comments to the blog postings. If you are an author and see a review of your book, feel free to comment.
TG, the e-commerce prof.